Marketing Your Home
When you choose Century 21 United Realty to sell your home, we implement a comprehensive plan to market your home to prospective buyers. The elements of our marketing plan are explained below.
Market Analysis
We prepare a complete market analysis of properties that are for sale and have recently sold in your area, providing you with an accurate overview of market conditions. This will assist in making an intelligently informed decision concerning the value of your property.
Accurate Property Valuation
We help you determine the right asking price for your property based on current market conditions, such as buyer demand, competition and financing. By setting the right price, you will get the quickest possible sale in the least amount of time at the best market value.
Multiple Listing Service
We prepare an accurate multiple listing agreement in accordance with the real estate board by-laws. This means that your listing is available to the over 400 licensed real estate salespeople involving in of the Multiple Listing System (MLS).
Openness of Service
We furnish the pertinent information of your listing to any other Realtor who is licensed and governed by the Minister of Consumer & Commercial Relations for the Province of Ontario, providing they undertake to work under the directions of the Real Estate and Business Broker Act of Ontario.
Insured Service
We maintain errors and omissions insurance as proof of our long-term commitment to a policy of service, integrity and professionalism in the community.
Increased Market Appeal
In consultation with you, we offer recommendations about how to property for sale, maximizing market appeal and ensuring the best possible sale price.
Sign of Success
We post the world's most recognizable for sale sign on your property: the Century 21 Gold Post. Your for sale sign is your "24-hour-a-day salesperson" -- advising the general public of the availability of your property for sale.
Least Possible Disruption
We obtain a key to your property that we either place in a lockbox on your front door or maintain in a security cabinet. Either way, it means your property is readily available for showings so that you are free to go about your normal routine with as little disruption as possible.
Mortgage and Financing Assistance
We record and verify on your behalf the pertinent facts regarding your mortgage(s), including portability, discharge costs and how they will be calculated, the potential for assumption of your mortgage by the purchaser, current amounts and their status.
Financing is an intricate part of a real estate transaction and, from time to time, a buyer will need assistance bridge financing and mortgage arrangements. This is also part of our responsibility and, even if performed for the buyer, it is done to secure the orderly sale of your property.
Advertising
Advertising is an important factor in the marketing of your home. We detail the different options for advertising including:
- advertisements in local, regional or city papers
- "just listed" materials distributed throughout your neighbourhood
- listing information, distributed (in addition to the actual listing) throughout the real estate industry to ensure maximum exposure
- feature sheets prepared and distributed to the qualified people who are being shown your property so that we may highlight the features of the home to maximize the benefits of the property.
Open Houses
We prepare and hold open houses of your home for fellow realtors, prior to showing the property to prospective buyers. As an option, we also prepare and hold public open houses that attract potential purchasers who drive through the neighbourhood looking for open houses.
Buyer Pre-Qualification
Where possible, we pre-qualify all prospective buyers before showing your home to ensure minimum disruption with maximum results.
Monitor and Follow-up
We monitor and follow-up all showings to determine the attitudes of potential buyers and the market appeal of your home. This helps us to maintain a competitive position while your property is on the market.
Regular Communication
Communication is imperative in the marketing of your home. We provide you with regular verbal and/or written updates, to show you activities complete and future planning until your property is sold. We also notify you of any registered offers on your property in accordance with the Real Estate and Business Brokers Act.
Explanation of Offers
Part of our commitment to you is preparing, presenting and explaining all offers. We verify the terms of any offers and provide you with updated market conditions, with a goal of arriving at terms acceptable to you while meeting the needs and requirements of the buyer.
Availability
As part of our service, we deliver required documents and other papers to you. We are available to give and receive any notices in accordance with the terms of any offers. We also undertake to notify your lawyer and deliver to him all information available to us to ensure the orderly sale of your property.
Internet Listings
As soon as your property is listed, it will be available on the internet, through the MLS system (homesacrosscanada.com) and Century 21 United Realty's own web site, giving your property maximum national and local exposure.
Our Promise
We promise to stay informed of all circumstances concerning your property up to and including the closing date, and further promise to advise you of any changes concerning your property in the interim time.
